Germination Kit

Based on popular house plants, this germination kit emphasizes the idea of growth through playful colors, seedlings, and the mascot, “Sprout.” Designed to be inviting and nostalgic, the use of house plants reaches many of those who live in cities, apartments, and spaces without gardens. This makes tree germination and the process of nurturing something from seed much more accessible to people regardless of where they live and what their space looks like. Taking inspiration from retro illustration styles and using hand-lettering in the product description further emphasizes a warm, playful tone through familiar charm and organic form.