Library Coffee House: Beverage Packaging

The Library Coffee House is a local spot in Long Beach, CA that is often remembered for its eclectic atmosphere, defined by dim lighting, mismatched art, vintage furniture, and an envelopment of books. Based on this tailored look and feel, this rebranding and in-house beverages convey the experience of meeting with friends, doing creative work, or taking the time reread a favorite book in this nastolgic space. Included are elements like ragged edges, paper stained with coffee, collaged patterns and textiles to establish the feel of a something well-loved. The redesigned logo follows the same direction with custom hand-lettering to reflect a period before standardized printing and the personalized nature of The Library Coffee House.